New network marketer asked me recently how long it would talk them to learn all there is to know about network marketing. He suggested that it make take 20 or 40 or maybe 60 hours. For those that have been doing this for a while you will probably be taken back like I was when I first heard this question. The answer is you never learn all the techniques. First, there are so many different ways to market online it will take a long time just to understand each method. And second, the bigger obstacle is that the business is constantly changing and so the techniques need to change with the times.
This question led me to want to write this article. Let me list some of the most popular ways to market online and then I will pick one and review some techniques of how to use that method. The common are generally the free ones and that is Facebook, LinkedIn, BetterNetworker, Twitter, MySpace and of course Youtube.. There are other less popular ways because of cost and complexity such as Pay Per Click or PPC, Banner Ads and Writing articles. As you may imagine each of these is very unique just as each web site or each book you read is different..
Just to understand how much detail there is to learn one technique I will pick one of the most popular ways to market which is Facebook and explain one way it can be used. Facebook is the 2nd most visited website in the world right after Google. Additionally Facebook is growing fast than any other website on the Internet today. Once you have created your account on Facebook and got your profile all setup, you will want to start adding friends. A good place to start is to search for groups of companies that are competitors to the one you are affiliated. Become members of those groups and begin to invite people as friends. You have to be careful to not invite too many friends to quickly or Facebook may flag you. A good rule of thumb is to invite 50 people at a time. More than that can get you in trouble. Continue this process every day to grow your list of friends. It is not uncommon to have over a thousand friends in just a few weeks if you keep at it.
Once you have grown a list of this size you will want to get as many as you can to optin to your web site. The key to making this happen is to help your friends and in time they will be come customers. A very easy way to start when you are new is to invite your friends to free training webinars. For example, how to get your web site on the 1st page of Google for free. Do you think people would want to register for that? Of course they would. In no time you will have friends opting in to your web site to attend the free webinar.
The next step is to contact the new prospect and asked them how they enjoyed with free webinar that you gave them. by doing this you are beginning to build a relationship with them and building trust. Relationships take time to build and will not always happen right a way but some will and some will take some time. This can be enhanced by you making comments on their status updates or on their pictures over a period of time. A common phase I hear is people like doing business with other people not with computers or companies and this will talk time but will be rewarding. The speed varies a lot with each prospect but keep at it and you will indeed see a change in time.
This was a very brief look at this one method but I think you can see how this could be a very large task to understand in detail. It will not happen over night but it will happen over time as you build relationships with your Facebook friends. Also notice that Facebook was only one method and there are twenty just in this one category of social marketing.
As you can see from this one example, there is so much to learn about marketing online you can appreciate that this is a very large endeavor and one that will take a long time to master. It is clear to me that the marketer that asked me the question had no idea what he was saying but when I had some time to think about his question, I realized that I have learned so much I take a lot of what I know for granted. Some questions such as this one make you look back and realize how much there is to know about this field of online network marketing.
Mastering network marketing is a life long task. To learn from one of the best visit Bob Howards marketing system.
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